ET Startup Awards 2020: Samunnati reaps rewards for tackling big challenges

Featured in ET tech

Samunnati was the overwhelming choice of the jury in the social enterprise category for the sheer scale and complexity of the challenges that the nonbanking finance company (NBFC) is attempting to tackle in agricultural finance through its distinctive market-linkage model.

The fintech lender, which operates in the niche intersection of agri tech and finance, has disbursed loans worth over Rs 4,200 crore, serving 4 million small farmers across 112 districts in the country since its inception in 2014.

“It’s hard not to acknowledge the scale of Samunnati versus the others here. It’s just operating at a very different scale,” said a member of the jury. The panel acknowledged not just what it has achieved, but also the potential for growth.

The company’s social objectives in bridging the credit gap through efficient use of technology also aligns with the government’s financial inclusion mandate through various schemes of Digital India.

Founder and CEO Anil Kumar, a veteran banker with over 27 years of experience, said the NBFC has followed a growth-oriented approach to empower the farming community.

“If this recognition for Samunnati inspires a generation of young entrepreneurs to enter the business of agriculture finance, that would be the greatest acknowledgment for us,” he said, adding that the market for growth and creating meaningful social impact is limitless. The size of India’s agricultural finance market is about $250 billion. While about half the people derive their primary income from agriculture, over 80% are small and marginal farmers.

Unlike traditional lenders financing farm loans, Samunnati doesn’t limit itself to crop owners. It extends credit to all stakeholders in the agricultural supply chain through a model of market linkage.

Additionally, the company, which employees over 500, also provides extensive advisory services to small farmers and suppliers with an eye to educating them into becoming more self-reliant with the use of technology. Most traditional lenders froze all lending when the lockdown started but the startup disbursed loans worth Rs 330 crore in the June quarter.

Samunnati clocked Rs 729 crore in revenue in FY20, a figure that caught the jury’s eye along with the company’s scope and ingenuity. “It’s solving a purpose at scale! We have a clear winner,” said a member of the panel.

The top startup in the social enterprise category has won the confidence of a diverse set of investors including Nuveen, Accel Partners, Elevar Equity and responsAbility. In its latest fund-raising round, the NBFC raised Rs 387 crore in May in a Series D round led by Nuveen, which is the investment management arm of Teachers Insurance and Annuity Association of America (TIAA).

Other Contenders

Shashi Kumar, founder, Akshayakalpa.

Akshayakalpa | Shashi Kumar, Venkatesh Seshasayee, Ranjith Mukundan, Ravishankar Shiroor, Ramakrishna Adukuri, Praveen Nale, Giridhar Bhat, Ramkumar Iyer & Mohammed Ashraf

Akshayakalpa is an organic milk and dairy products brand. The company helps farmers set up small, organic dairy farms and provides financial and technical support as well as access to markets.

Siva Devireddy, GoCoop

GoCoop | Siva Devireddy

GoCoop is an online marketplace that helps India’s weavers and artisans list and sell their products to customers directly. The company also works with many cooperatives and clusters, while bringing on board institutions as buyers for their products. It has also launched its own private label, The Good Loom.

(L-R) Krishna Kumar and Kunal Prasad, co-founders, CropIn Technology Solutions

CropIn | Krishna Kumar & Kunal Prasad

CropIn provides software- based farming solutions to all key stakeholders in the agricultural sector. It caters to farming and agri-input companies, crop insurance providers, government and advisories. It generates half of its revenue from International markets, and aims to grow that to 60-65% in the next three years.

(L-R) Suhani Mohan and Kartik Mehta, co-founders, Saral Design Solutions

Saral Designs | Suhani Mohan & Kartik Mehta

Saral Design Solutions is working on increasing access to highquality sanitary napkins and surgical masks using tech, decentralised manufacturing and last-mile distribution. It manufactures machines that produce high-quality menstrual hygiene products at less than half the rate charged by MNCs.

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