A sweet and fragrant success story of Rajasthan’s rose farmers

Featured in The hindu businessline

This farmer producer company turns Rajasthan’s roses into delicious gulkand bettering the lives of women farmers.

Rajasthan’s Pushkar is known for its beautiful rose farms, but the farmers there struggle to get a fair price for their roses. To change that, Nandkishor Saini and other rose farmers in the region founded the Pushkar Rural Agricultural Youth and Employment Producer Company. It works with nearly a thousand farmers to process the rose into gulkand under the brand name Pushkarwala. Not only do farmers get a better deal, the local women get employment too.

This is a special series in collaboration with Samunnati on some remarkable Farmer Producer Companies that demonstrate when small farmers come together, they can make a big difference.

You might also like

Agri-Focused Samunnati To Look For Fresh Funds, New Investor On Captable

18 September 2025

Agri-Focused Samunnati To Look For Fresh Funds, New Investor On Captable

Agricultural financier and trade-service provider Samunnati group, which recently raised capital from an affiliate of Elevar Equity, is set to...

Samunnati appoints Suresh Rajagopalan as Group CTO

18 March 2025

Samunnati appoints Suresh Rajagopalan as Group CTO

Featured in nuffoodsspectrum Suresh Rajagopalan brings over 30 years of expertise in banking, payments, and fintech, having held key leadership roles...

Samunnati acquires FPO-centric agri supply chain platform Kamatan

12 April 2021

Samunnati acquires FPO-centric agri supply chain platform Kamatan

Featured in Your Story Samunnati, an agri value chain enabler, on Monday announced the acquisition of farmer-centric agri supply chain platform,...

Samunnati’s playbook to create a holistic agri-lending ecosystem

24 March 2021

Samunnati’s playbook to create a holistic agri-lending ecosystem

Featured in TECHCiRCLE Nearly 58% of India’s population relies on agriculture as the primary source of livelihood, as per data from...