The partnership is designed to address two critical gaps in the agricultural ecosystem—strengthening the business models of FPOs/FPCs with sustainable, high-value offerings, and accelerating awareness and adoption of IPM to help farmers cut cultivation costs, improve crop quality and increase profitability
Wavar, an integrated pest management (IPM) company, has entered into a strategic partnership with Samunnati, an agri-value chain enabler, to strengthen farmer producer organisations (FPOs) and farmer producer companies (FPCs) while driving large-scale adoption of IPM practices across the country.
Through this collaboration, Wavar’s differentiated and high-demand portfolio of IPM-based products will be integrated into Samunnati’s extensive network of over 30,000 FPOs, FPCs, and CBBOs. The partnership is designed to address two critical gaps in the agricultural ecosystem— strengthening the business models of FPOs/FPCs with sustainable, high-value offerings, and accelerating awareness and adoption of IPM to help farmers cut cultivation costs, improve crop quality, and increase profitability, Wavar said in a statement.
Backbone of rural economy
Joy Chakraborty, Co-founder & Director of Wavar, said, “FPOs and FPCs are the backbone of India’s rural economy, but many struggle to go beyond market linkage activities. By combining Samunnati’s capital and reach with Wavar’s IPM technologies, we are empowering these organisations to expand capacity, deepen farmer engagement, and deliver real profitability to their members. Farmers adopting IPM can reduce pesticide dependence by up to 50 per cent, improve yields, and produce low-residue crops that meet both domestic and global demand for healthier food.”
The partnership currently covers Maharashtra, Madhya Pradesh, Uttar Pradesh, and Gujarat, and is actively working with over 600 FPOs/FPCs. The goal is to expand to over 1,500 FPOs/FPCs in the near future, benefiting farmers, NGOs, and grassroots groups across Samunnati’s ecosystem. Farmers will also gain access to input financing, improved market linkages, and capacity-building programs, enabling them to sustainably transition toward natural farming practices.
